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Circular Economy Strategy
& Customer Journey

Pillars of Sustainability

To aim to guarantee the planet's integrity and to improve the quality of life.

Sustainability Commitments

"We are committed to always being responsible, honest and accountable today, with a positive impact on people, the planet and all its creatures so that we can protect it for tomorrow."

Against animal testing

PVC free

No leather, feathers, fur or skins

Materials & Innovation

"Materials are the foundation of our sustainability initiatives. Forming the literal fabric of our eco-friendly mission, explore how we combine nature’s gifts with cutting-edge human innovation to create the most desirable luxury fashion."

MIRUM® "Leather"

Bananatex®: Banana Plant-Based
Low-Impact Fibre

Mylo™ "Leather"

Recycled Cashmere

Fur Free Fur

Vegetarian Leather

Social Responsibility & Human Rights

"As a sustainable luxury fashion brand, we often find ourselves talking about products and the planet, but it is people who make it all happen – from the farmers who grow our materials to the conscious consumers who purchase them. Discover how we are creating a positive impact for all"

We always aim to build a personal relationship with them and work together to understand their practices and systems.

 

Our supply chain is predominantly composed of small workshops that specialise in specific techniques and processes. Italy is our biggest and most important sourcing country, with over 85% of material production and finished goods direct suppliers based in the country.

In-Store & Customer

"As a forward-thinking brand, we strive to make responsible decisions in every part of our business, including the way that we design and operate our stores and offices."

Using LED Lighting to conserve Energy

Purchase our store fittings and office furniture locally or from auctions to give them a new lease of life

Reducing waste and the use of virgin raw materials, as well as increasing the use of repurposed, recycled and regenerative alternatives.

Banning Plastic Waterbottles

Circularity

"We believe that the future of fashion is circular – it will be restorative and regenerative by design and the clothes we love never end up as waste."

Renewable Materials:
- Biological Materials
- Technical Materials

Evrnu: created the Infinite Hoodie

a product made entirely from regenerated, discarded textiles and is itself infinitely recyclable.

Advertising reselling programs
Real Real

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