Company Profile
Brand Ethos
Gaining its name from its founder, the daughter of the legendary Paul McCartney, Stella McCartney is a sustainable luxury brand that puts the welfare of our earth as its top priority before anything else. Being famously known for its womenswear and handbags, Stella McCartney has an instantly recognizable aesthetic of bold designs and a touch of masculine energy. Stella McCartney’s ethos is ingrained in reconnecting with the earth and doing everything possible to not hurt the environment. From packaging to supply chain, Stella McCartney always strives to decrease their carbon footprint and its effect on the environment in every step of production.
The Making of Stella McCartney
London native and Daughter of legendary rockstar Paul McCartney and world-renowned photographer Linda McCartney, Stella McCartney has success running through her veins. Growing up, she gained her passion and appreciation for the environment from her mother who was an animal rights activist and vegetarian, and her mother continues to be her muse for the brand today. Stella attended Central Saint Martins in London and was shortly after appointed as creative director of Chloé in 1997 before creating her own brand in 2001, being instantly successful from the start.
Financials
In the year ending on December 31, 2021, Stella McCartney had a 14% increase in revenue to 32.4 million dollars compared to their previous year in 2020 which was 28.3 million dollars. However, even though the brand has higher sales, they are being offset by increased administrative expenses amid a wider restructuring. This is attributed to the company’s split from the luxury conglomerate Kering. This caused a $40 million loss, and it is the third year in a row that the company has reported a loss of over $30 million dollars.
