Seasonal Brand Vision

Stella McCartney targets their brand item assortment based on the season and what is trending while also incorporating their branding design. Below are elements we used to help with our line sheets and product development for the brand and emphasizing the concept of sustainability and circularity

Vision Board

This vision board aims to convey Stella McCartney's brand vision for Spring/Summer 2024 and project the company's future path. It features elements that align with the brand's commitment to sustainability and inclusivity, such as the incorporation of natural materials, advocacy for animal rights, eco-friendly products, and sustainable living practices. By showcasing these elements, the vision board provides a glimpse into the brand's vision going forward and how it plans to maintain and enhance its sustainability efforts while keeping up with the latest technology.

Mood Board

The mood board conveys the desired aesthetic for the Spring/Summer 2024 collection, encompassing children's wear, women's wear, and unisex styles. Through the use of visuals, it captures the intended tone, style, and atmosphere of the ideal garments, effectively communicating the brand's vision and design for the season.

Color Board

Below is the main color pallet that we have chosen for the Stella McCartney brand based on the assortment they already have and SS24 color forecast from WGSN